Exploring the interplay of masculine shapes on feminine bodies, with an emphasis on tailoring

Super 180’s Wool Suiting, 100% Merino Wool

Wool Coating 100% Cashmere

Wool Suiting Wool/Cashmere Blend

Demographic Overview

Women Aged 25-45 Urban Cities (i.e. New York) High disposable income Professionals, Entrepreneurs, Creatives

Style Identity: Dresses with intention and edge. Drawn to masculine tailoring, clean lines, and structured silhouettes that redefine femininity. Modern minimalism with a touch of industrial avant-garde

Aesthetic Preference: Architectural, sculptural cuts, quality tailoring, muted palettes, minimal statement-making accessories

Values: Clothing as armor, Originality, Quality craftsmanship

Buying Behaviors: Shops luxury, designer, and avant-garde, invests in statement outerwear

Resonating Brands: Rick Owens, Maison Margiela

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